1. Frequently Asked Questions

1. What is a domain name?
A domain name is your website name. A domain name is the address where Internet users can access your website.
A domain name can be letters, numbers or any combination of letters and numbers. It must be registered before you can use it. Every domain name is unique. No two websites can have the same domain name.

2. What is a domain name extension?
Domain name extensions are the last part of a domain name. For example, in ‘gdb.ng,’ the domain name extension is .ng. 
In ‘bonanza.online’, the domain extension is .online; in ‘247gdb.com’, the domain extension is .com
Your domain name and domain name extension give you a working domain name that your target audience can type into their browsers to access your website.

3. What are domain names used for?
Domain names used to serve as shortcut to the server that hosts your website.
It is a unique identity given to a specific website and no two people or organizations can have same domain name; hence, the word ‘unique’.
Without a domain name, anyone who wanted to visit your website would have to enter the full IP address. But the problem is that an IP address is difficult for people to memorize or to include on advertising materials.

4. Do I need a domain name in my personal and business life?
Having a domain name, affords you the opportunity and benefit to own a unique identity for your personal or business website and email addresses.
No matter what your business or profession is, you will need a domain name which will direct internet visitors to your website. A website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages – whether your business is small, large or in-between, well-established or brand-new.

5. Why are some domain names called premium?
They are called premium for a large number of reasons, predominant among which are length, keyword and brandability.
Premium domains are high-value domains that have the potential to become popular web addresses with strong branding opportunities.
Domain names that are short, memorable and category killers are pegged as premium domain names.
These domain names are easy to remember and even easier to build a brand with.Consider www.magazine.store, the online magazine store with hundreds of the most popular magazines of our time. This is a fitting example of a simple and, may we dare say, a perfect domain name. It is a category killer premium domain name as no other website selling magazines can acquire a name that awesome. Thus, a premium domain name is an investment in your brand — it offers exclusivity to build a stellar online identity.Other examples of premium domains recently sold and which are currently in use are casino.online and emirates.store.

6. Why are some domain names very expensive
Premium domain names are more expensive than other domain names because of what they bring to a website.
A premium domain name can change your story immeasurably positively forever, as it affords you an explosive brand identity.
Premium domains are apt for the following purposes:
  ^Companies and startups searching for their ideal web address
  ^Building an online presence for new products
  ^For brand awareness, brand repositioning or brand protection
  ^Concise internet marketing and specific campaigns

7. Is there a possibility of ambushing in the domains market?
Yes. Usually, in a very stiff competitive digital market, certain firms deploy this technique to redirect web traffic that naturally should have gone to your website, to the domain name that has a rivalry identity with yours and this justifies why sometimes you man need to spend some reasonable amount of money, to register more than one domain name to avoid this trouble.

8. How can my domain name stand out in the midst of so many domain names?
When you purchase catchy, easy-to-remember, short, keyword, brandable domain name.

9. Why should I have more than one domain name for my business?
Purposely for authoritative brand repositioning and pertinent global business recognition and patronage.

10. Can domain names be redirected to another URL?
Yes. Most specifically to forestall ambushing or for intellectual property protection and to boost traffic to your parent website. For example, while fb.com was bought for a whopping $8m, it  (fb.com) redirects to facebook.com.

11. What are keywords in domain name branding?
Keywords play an important role when it comes to getting traffic to a website. Users type enter keywords into their search queries and they are more likely to click on domain names and links that contain those keywords.
Acquiring customers is one of the biggest challenges that businesses face.  By effectively utilizing a premium keyword domain you can dramatically increase your overall web presence and that axiomatically popularize your website, while you in the process earn or rather win a brand for your business.

12. How can I make money from my premium domain name? 
By dint of search engine optimization, heavy traffic to your website means the likelihood that prospective customers will patronize you is very high. In the long run, it produces increased patronage and profitability.

13. How often are domain names renewed?
Domain names are renewable on a yearly basis, but a domain owner may choose to renew his domain name for as many years as possible at a stretch!

14. What’s the difference between a domain and URL or do they mean the same thing?
The address bar at the top of a web page, commonly called a URL, is the Universal Resource Locator. This includes all of the information your computer needs to find the right page, image, or document on a website. Your domain name is included in the URL, but a domain is not the same thing as a URL. Simply put, a URL is the whole string of characters, creating a map that leads your computer where you want to go online

It’s the ‘Domain.com’ in the URL in the address bar at the top of this page.

15. Which domain names were sold for at least $1m in the global domain marketplace? List a few domains. 

  • Business.com – $345 Million. …
  • LasVegas.com – $90 Million. …
  • CarInsurance.com – $49.7 Million. …
  • Insurance.com – $35.6 Million. …
  • VacationRentals.com – $35 Million. …
  • PrivateJet.com – $30.1 Million. …
  • Voice.com – $30 Million. …
  • Internet.com – $18 Million..